LOGO DESIGN

Modern and calming, reflecting rest and relaxation

COLOR PALETTE

Soft neutrals and muted tones to build trust and comfort

IMAGERY DIRECTION

Lifestyle photography that captures quality sleep and wellbeing.

THE BRAND IDENTITY ESTABLISHED ‘HIGGYS’ AS A MODERN, TRUSTWORTHY AND ASPIRATIONAL BRAND. WITH A CONSISTENT VISUAL LANGUAGE ACROSS LOGO, COLOR AND IMAGERY, PAIRED WITH A POLISHED PITCH DECK, THE COMPANY WAS WELL-POSITIONED TO CONNECT WITH CUSTOMERS AND PARTNERS FROM LAUNCH.